I Love Cock’s… I Mean Cook’s Club!

Cook’s Club bills itself as a “a new generation of hotels for a new generation of travellers.” This update to the Thomas Cook travel group is definitely making travelers take notice with their new airplane graphic.

The Thomas Cook Group is the oldest and best known name in leisure travel, in Europe. They serve 19 million customers each year and, are focused on transforming the travel industry. What could be better than painting — I ❤ Cook’s Club  — on huge airplanes, right?  That way, every traveler could see your slogan!

Great idea!

Unless this…

i love cooks club travel airplane mistake

Becomes this…

i love cooks cocks club travel airplane mistake 2

When the emergency door of the plane is opened.

Even on different airplane models, the same… cock up… happens.

i love cooks cocks club travel airplane mistake 2

Thomas Cook confirmed that this graphic-graphic transformation was unintentional, but are rolling with the punches. “It goes with out saying it’s an accident, but it is one way to highlight where the emergency exit is.”

 

Targeting younger travelers, this should definitely catch the younger jet setters’ eyes.

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